As part of the Regional Facilities Auckland digital transformation, I contributed to the launch of the redesigned Auckland Zoo website. I was involved in user research and would interview visitors at the Zoo as well as gather requirements during stakeholder workshops.
Our findings allowed us to come up with a less cluttered information architecture while bringing the most sought after content to the forefront with features such as a visually attractive "Plan your day" module or online ticketing.
We managed to launch the site in time for the popular "Bug Lab" exhibition which was one of the Zoo's main goals.
See it live
User Experience, Research, Prototyping, Visual Design
Co-designed with: Armig Esfahani, Tia Aoake, Dan Olesson