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I worked on the re-design of the New Zealand Blood Donor app for iOS and Android. I was involved in the whole process from ideation, conceptual wireframes, visual design through to production and support.

Results achieved:

  • There has been a 7-fold increase in self-scheduled appointments.
  • To date it has over 24,000 active users on both iOS and Android.
  • Over 5,600 bookings have been made through the app.
  • There have been over over 500,000 screen views, 85,000 active sessions, (interactions within a given timeframe) and users spend around 2.5 minutes on the app.
  • To date it has a 4.5/5 rating on both iOS App store and Android Play store.
  • The app has been well received across social media with happy users voicing their opinion and engaging with the NZ Blood Service on Facebook.
  • The app launch coincided with the annual Blood Donor Day and was featured in various on and offline media such as idealog, NZ Herald, Woman's Day and CIO Magazine.